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October 9, 2009

UMBC "Check My Activity" Reports for Students Now Available Inside Blackboard

bb_reports_tool_link.pngBased on user response to a system-wide announcement in all UMBC Blackboard courses this past week, the Division of Information Technology (DoIT) has made a permanent link to the self-service "Check My Activity" (CMA) reporting tools for students on the myBlackboard tools menu.

Specifically, all students now have an easy way to find the "Check My Activity" (CMA) and "Grade Distribution Report" (GDR) tools for comparing their own activity against an anonymous summary of their course peers. Using this same myBlackboard tools menu link, faculty and staff have access to similar reports, though staff are unlikely to have need for the GDR tool, which is only valuable if a grade has been entered in a Bb grade book.

As reported previously by DoIT and The Retriever Weekly, students have had access to their own CMA and GDR tools since Spring of 2009. However, adoption has been slow, probably because the tools don't reside inside Blackboard. So, a link to both reports was posted on Friday, October 2, at 5 p.m. and expired a week later at the same time on Friday, October 9.

CMA & GDR Demo
CMA & GDR Demo
The Results?
  • In just one week, CMA & GDR usage activity increased more than 1,000 percent to 6,051 visits compared to 391 visits the entire previous month (Sept. 1 to Oct. 1).

  • The total number of page views increased to 20,008 from 537 the previous month. Average page views per visit also increased to 3.31 compared to 1.37.

  • The average time spent on the CMA & GDR reports jumped to 1 minute, 18 seconds, compared to just 13 seconds the previous month.

  • Also, returning visitors accounted for 83 percent of all page views, and they spent more time on the site (1 min, 26 secs) compared to new visitors (58 secs). This means the the CMA & GDR tools constitute a "sticky site," in that once visitors discover it, they come back again and again.

  • Is is worth noting that the Grade Distribution Report (GDR) was by far the most popular tool, accounting for 73 percent of all visits to the UMBC Blackboard Reports site that contains all "self service" tools and list of Most Active Courses for each semester over the last two years.

While user activity steadily declined as the week progressed, it may be because there were fewer new grades to compare user activity against. This strong interest in grades and related Blackboard activity confirms key findings of a national study showing students value the ability to check grades and gain access to practice quizzes and sample exercises as the most valuable functions in a course management system (CMS) like Blackboard.

A full report showing the CMA & GDR usage activity from September 1 to October 9 is available here.

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