Monday, March 30, 2009
12 - 1 p.m. • UC 312
Guest Speaker: Jeannie L. Howe, President, BayCliff Associates, Inc.
Nonprofit organizations rely on community support to pursue their missions, but not all of those “resources” are tapped through traditional fundraising. Ingenious partnerships and collaborations can more fully engage constituents and provide a critical source of visibility, in-kind donations, and good will. An entrepreneurial leader in the nonprofit sector must, particularly in times of great competition and need, create innovative avenues of support that will help further the organization’s mission.
Building on more than 20 years in leadership positions with nonprofit organizations, Ms. Howe founded BayCliff Associates in 2008. As a mission and results-driven executive, she has developed and secured funding for new initiatives including the creation of “signature events,”
cause-related marketing programs, marketing and public relations tools, and campaigns to raise program and unrestricted support. She is skilled in engaging key constituents and celebrities in organizational activities including marketing campaigns and national legislative
initiatives.