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February 7, 2007

TV Growing Up Fast at UMBC

Feb. 16 Open House to Celebrate Retirement Living TV’s New $1.3 Million UMBC Studio as Students Get Into the Action

MEDIA ADVISORY:

CONTACT: Chip Rose, UMBC
410-455-5793
crose@umbc.edu

It’s lights-camera-action at UMBC as Retirement Living Television (RLTV), the fast-growing, first-of-its-kind, cable network devoted exclusively to people age 55 and over, has transformed the university’s on-campus TV studio from dusty to dazzling thanks to over a million dollars in new equipment.

UMBC will celebrate its strengthening partnership with Retirement Living TV on Friday Feb. 16 with an open house event featuring UMBC president Freeman Hrabowski, Erickson founder and CEO John Erickson and RLTV president Brad Knight. UMBC communications faculty and students will be on hand as RLTV production staff demonstrate the revamped studio and discuss the programs produced there.

RLTV began as a media offshoot of Erickson Retirement Communities and has since grown to reach 25 million U.S. households thanks to national broadcast partnerships with DirecTV and Comcast. The network recently began producing two programs -- “The Voice” and a yet-to-be-named advocacy show -- at the UMBC studio.

UMBC communications students will soon get hands-on experience as six interns from different disciplines are set to begin work in the studio. RLTV airs daily in the Baltimore area on CN8 The Comcast Channel and on DirecTV.

WHAT: An Open House of the new, $1.3 million Retirement Living TV Studio at UMBC, featuring interview opportunities with RLTV, UMBC and Erickson executives along with UMBC students and faculty and RLTV production staff. See demonstrations in the Control Room and tour the facilities.

WHEN: Friday, Feb. 16, noon-2 p.m.
WHERE: In the studios on the second and third floors of Academic IV Building, A Wing, UMBC.

The refurbished studio has already increased internship opportunities for UMBC students and will further research collaboration between the University and the Erickson School of Aging Studies at UMBC. RLTV will eventually broadcast its programming from a new $20 million TV production and information technology facility currently under construction at bwtech@UMBC Research and Technology Park.

For more information on Retirement Living Television, visit rl.tv.

Posted by crose at February 7, 2007 10:00 AM