Participants
Moumita Karmakar
EFFECT OF PROMOTIONS ON SALES AND CLASSIFYING STORES BASED ON CONSUMER RESPONSE
In this project, we determine base sales volume as a first step in identifying the effect of promotions on sales. Then we classify stores based on consumer response to promotions. We analyze three data sets which contain data on sale prices (in US Dollars) in the presence or absence of promotions. We perform sizer analysis for the first two data sets and various exploratory functional data analysis methods on the second and third data sets.