New Retriever Logo

They say you can’t teach an old dog new tricks, but how about an old Dawg?

As universities change, mascots evolve along with them, and so it goes for True Grit this summer with the rollout of a brand-new look, as voted upon by more than 2,500 students, faculty, staff and alumni.

Creating a new athletics mascot for UMBC was more than a simple point of pride for Design Director Jim Lord ’99, visual arts - it was a matter of keeping up with the big boys of university athletics. As designer of the latest and most recent athletics mascots, Lord was perhaps the biggest critic of his past work - and one of the biggest proponents of change. -Jenny O'Grady

Design: Jim

  • Primary Logo
  • Secondary Logo
  • Wordmark
  • Graphic Standards Manual

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