** Google Sitemaps **- a simple XML document that lists all the pages in your website. A google "map" of your pages

** Google Analytics **- a free tool that gives Web site owners a relatively easy system to keep track of how people are accessing content on their sites

** allinurl:<site> **- references to actual link string

** link:<site> **- where others link to a site from

===== 3-4 metrics to influence page-rank ===== 
   - Search engine friendly
     * Google sitemaps 
     * Title tags and alt tags to images
     * Keywords
     * Metadata
   - Page Structure
     * <h1> - <h6> header tags

===== Page Metadata ===== 
   - 2-3 keywords in <title>
   - Don't include the sitename if you want google to index better
   - meta tag keywords: Descriptive keywords, don't go overboard though. Less is better.

===== Page Formatting ===== 
   - hierarchy on pages with <h1>, <h2> tags

===== Enhancing Page Rank ===== 
   * People with higher page ranks to link to you
     * blogs
     * rss feeds
   * Bold an affiliate program
   * Link trading