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Guiding Principles of UMBC Magazine

Create and sustain a magazine and Web site that strengthens each UMBC graduate's intellectual and emotional ties to the University.

Maintain the highest journalistic and literary standards. Stimulate thinking and expand perspectives.

Reflect UMBC's strengths as a research and teaching university and as a diverse and global campus in the magazine's content.

Imbue the publication with a lively design, incorporating high-quality photography and illustrations.

Paint a picture of the campus as it is now; establish a sense of place.

Report on the institution with candor and impartiality.

Create forums that provide alumni with opportunities for self-expression, personal reflection and re-connection with other alumni and the wider university community.