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Creating and Presenting an Effective Business Case

 

Course Description | Outline | Business Analysis Home

Course Outline

Introduction

    • Understanding the users request for services
    • Definition of the business case
      • IIBA
    • Purpose of business case
    • Overview of activities

    Defining the Problem

    • Identifying the real problem
    • Finding true causes
    • Formatting the problem

    Defining the Objective

    • Mapping to the problem statement
    • SMART Characteristics
      • Measurable:  using an explicit format
      • Relevant:  showing the right content
    • Alignment with organizational objectives

    Deriving the benefits of the System from the Objectives

    • Types
      • Increased profits
      • Avoid losses
      • Reduce expenses
    • Special considerations for government agencies and non-profit organizations

    Project Scoping

    • How the project scope provides the basis for the business case
    • Using simple models to portray project scope
    • Context Diagrams
    • Use of the Current State  model
    • Demonstrating the solution with the future state model
    • Supporting documentation
    • How much detail to provide

    Assessing Feasibility

    • Using creativity to create alternate solutions
    • Conducting a SWOT analysis
    • Evaluating alternatives to determine feasibility
    • The six factors:  TRELOS
      • Technical:  is it possible?
      • Risk
        • Weighing risks vs. benefits
        • Using the portfolio approach
      • Economic
        • Developing cost estimates
        • Calculating the return on investment
      • Legal: is it against the law?
      • Operational: will it work for us?
      • Schedule: can we deliver it in time?

    Cost/Benefit Analysis Overview

    • Definitions
      • Cost/Benefit analysis
      • Discounted Cash Flow (DCF)
      • Profitability Index
      • Return on investment (ROI)
      • Payback Period
      • Internal Rate of Return
      • Net Present Value (NPV)
    • What does it consist of

    How to Do a Cost/Benefit Analysis

    • Calculating benefits by using objectives
    • Calculating operational costs
      • Present costs
      • Future costs
    • Spreading the costs over the estimated life of a project
    • Calculating return-on-investment
      • Simple formula
      • Net present value formulation

    Packaging the Cost/Benefit Analysis

    • Weighing the results against other economic factors
      • Total development costs
      • Budget impact
      • Intangible costs and benefits

    Putting it all together: Using a Decision Model to Evaluate Alternatives

    • Stating the ideal in terms of requirements and desirable traits (“wants”)
    • Classifying the wants
    • Specifying the alternatives
    • Evaluating the alternatives (use of Delphi and Nominal Group Techniques)
    • Assess adverse consequences
      • Probability
      • Seriousness

    Creating and Presenting the Business Package

      • Preparation:  general
        • Understanding the nature of all management decisions
            • Types:  technical, tactical, strategic
            • How they are made: art vs. science
            • What kinds of information are used?
        • Gearing the presentation accordingly
        • Choosing the correct media
      • Preparation:  specific
        • Establishing the objective
          • Stop
          • Go
          • Modify
          • More work
          • Wait
        • Doing audience analysis
        • Choosing the correct approach

      The Final Product

        • A typical approach that works
          • Analysis of strengths and weaknesses
          • Statement of system objectives
          • Key output formulas
          • Information flow
          • Recommendation and evaluation of alternatives
          • Risk and cost/benefit analysis
          • Schedule for delivery

        Summary

      • Evaluating alternate formats based on objective of presentation