
Creating and Presenting an Effective Business Case |
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Course Outline
Introduction
- Understanding the users request for services
- Definition of the business case
- Purpose of business case
- Overview of activities
Defining the Problem
- Identifying the real problem
- Finding true causes
- Formatting the problem
Defining the Objective
- Mapping to the problem statement
- SMART Characteristics
- Measurable: using an explicit format
- Relevant: showing the right content
- Alignment with organizational objectives
Deriving the benefits of the System from the Objectives
- Types
- Increased profits
- Avoid losses
- Reduce expenses
- Special considerations for government agencies and non-profit organizations
Project Scoping
- How the project scope provides the basis for the business case
- Using simple models to portray project scope
- Context Diagrams
- Use of the Current State model
- Demonstrating the solution with the future state model
- Supporting documentation
- How much detail to provide
Assessing Feasibility
- Using creativity to create alternate solutions
- Conducting a SWOT analysis
- Evaluating alternatives to determine feasibility
- The six factors: TRELOS
- Technical: is it possible?
- Risk
- Weighing risks vs. benefits
- Using the portfolio approach
- Economic
- Developing cost estimates
- Calculating the return on investment
- Legal: is it against the law?
- Operational: will it work for us?
- Schedule: can we deliver it in time?
Cost/Benefit Analysis Overview
- Definitions
- Cost/Benefit analysis
- Discounted Cash Flow (DCF)
- Profitability Index
- Return on investment (ROI)
- Payback Period
- Internal Rate of Return
- Net Present Value (NPV)
- What does it consist of
How to Do a Cost/Benefit Analysis
- Calculating benefits by using objectives
- Calculating operational costs
- Present costs
- Future costs
- Spreading the costs over the estimated life of a project
- Calculating return-on-investment
- Simple formula
- Net present value formulation
Packaging the Cost/Benefit Analysis
- Weighing the results against other economic factors
- Total development costs
- Budget impact
- Intangible costs and benefits
Putting it all together: Using a Decision Model to Evaluate Alternatives
- Stating the ideal in terms of requirements and desirable traits (“wants”)
- Classifying the wants
- Specifying the alternatives
- Evaluating the alternatives (use of Delphi and Nominal Group Techniques)
- Assess adverse consequences
Creating and Presenting the Business Package
- Preparation: general
- Understanding the nature of all management decisions
- Types: technical, tactical, strategic
- How they are made: art vs. science
- What kinds of information are used?
- Gearing the presentation accordingly
- Choosing the correct media
- Preparation: specific
- Establishing the objective
- Stop
- Go
- Modify
- More work
- Wait
- Doing audience analysis
- Choosing the correct approach
The Final Product
- A typical approach that works
- Analysis of strengths and weaknesses
- Statement of system objectives
- Key output formulas
- Information flow
- Recommendation and evaluation of alternatives
- Risk and cost/benefit analysis
- Schedule for delivery
Summary
- Evaluating alternate formats based on objective of presentation
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