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« Marketing Over Science | Main | Comment of the Week »
January 21, 2008 |Permalink |Comments (0)
More on Marketing Over Medicine
Saw this article this morning and thought it might compliment the post below...
When a Duluth-based operator of hospitals and clinics purged the pens, notepads, coffee mugs and other promotional trinkets drug companies had given its doctors overThe operator, SMDC Health System, intends to ship the 18,718 items to the west African nation of Cameroon.
The purge underscored SMDC's decision to join the growing movement to ban gifts to doctors from drug companies.
SMDC scoured its four hospitals and 17 clinics across northeastern Minnesota and northwestern Wisconsin for clipboards, clocks, mouse pads, stuffed animals and other items decorated with logos for such drugs as Nexium, Vytorin and Lipitor.
Trinkets, free samples, free food and drinks, free trips and other gifts have pervaded the medical profession, but observers say that's starting to change.
"We just decided for a lot of reasons we didn't want to do that any longer," Dr. Kenneth Irons, chief of community clinics for SMDC, said Friday.
By the way, the image above comes from John Mack's Pharma Marketing Blog.
John offers readers an incredible insider's view of the drug industry's unquenchable thirst for sales. I highly recommend it. Plus he's got great images.