Competitive Differentiation:
Why Customers Should Choose FOCUS 10
Customers with tight budgets and heavy responsibilities cannot attend many conferences. Why should they choose FOCUS 10 over other events?
Generic industry events provide broad overviews of technology and trends, but few actionable, relevant answers to specific challenges. Many conferences leave attendees with little practical guidance and are often resume-building efforts or marketing presentations in disguise. Instead, FOCUS 10 pinpoints today's challenge of synthesizing security and compliance and presents answers in real-world forms: translating regulations into controls, making technical tradeoffs, and creating a functional operational framework that can adapt to evolving threats, business opportunities, and legislation.
Ten Reasons Why You Can't Afford to Miss FOCUS 10
#1 The lowest registration fees in the industry FOCUS 10 registration costs
#2 Invest a little, get a lot
For one low registration fee, FOCUS attendees have unlimited access to:
> Keynotes
> from prominent industry leaders, including President Bill Clinton and
> McAfee President and CEO Dave DeWalt
> 70+ breakouts
> 70+ training: deep dives, customer case studies, and insights from
> 70+ McAfee Labs researchers on emerging threats
> CPE credit
>
> opportunities
> Networking
> and partners The Sponsor Expo
#3 Learn from other McAfee customers
FOCUS will provide you the unique opportunity to learn directly from other McAfee users. Hear real-world scenarios from McAfee customers and learn how they maintain the highest standards of security while reducing costs, streamlining processes, and driving efficiencies in the daily administration of their networks and systems.
#4 Networking opportunities
FOCUS will attract security professionals from the world's most successful businesses. You'll meet C-level executives, directors, product developers, and front-line IT staff from every industry and every size enterprise. Connect with colleagues to get a pulse on the industry, identify future opportunities, and benchmark against peers.
#5 Get technical
Choose from deep dive technical sessions
#6 Hear about the future of security
Connect with key McAfee employees to understand and influence the future direction of products. Learn about product roadmaps and meet with the development teams designing McAfee products in 2011 and beyond. You'll have the opportunity to attend dozens of sessions led by McAfee Labs researchers
#7 Maximize your security investment
You can't afford to miss FOCUS. You will get a 10x return from your investment between improving the effective use of the products you already own and the opportunity to hear best practices and strategies from peers and industry experts.
#8 Incredibly low room rates
We have negotiated with The Palazzo Resort-Hotel-Casino
#9 Easy access, affordable airfare
Being one of the world's most popular tourist destinations, Las Vegas is both an easy and affordable place to get to. McCarran International Airport offers direct flights from over 140 cities.
#10 We guarantee you'll benefit from FOCUS We're so confident FOCUS will be a beneficial and rewarding experience for you that we're offering a money-back guarantee
Posted by Tamara Petronka on September 23, 2010 3:24 PM | Permalink
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